The top reason why marketers don’t currently use video or animation in their content marketing strategy is lack of time and understanding of how to produce videos. However, when considering the effectiveness of video marketing and its high ROI, it becomes clear that you can't afford to put off using video and animation as marketing tools any longer.
If you need more convincing, here are the top reasons why you should implement video and animation in your content marketing strategy:
Keep up with the competition
How are you going to be heard above all the noise if you’re not contributing your voice? According to The State of Video Marketing 2019 report, 87% of businesses have already implemented video in their marketing strategy, with 90% of video marketers feeling an increase in competition from previous years.
Build brand trust and improve loyalty
Consumers demand authenticity and transparency. They prefer to support and buy products from brands they relate to and whose values align with theirs. Video is one of the most effective ways to share your brand story, customer testimonials, and company culture. These are the types of videos that help build trust in your brand and improve customer loyalty because they humanize your brand. They hear your employees’ voices, see happy customers, and they see your team in their environment.
Resonate with your audience
Attention spans are short and supposedly getting shorter as people want to consume content quickly. Internet users scrolling through their feeds have little time to read text on traditional ads. Visuals, however, have a way of attracting audiences as it stimulates their senses, locking in their attention for longer. When done right, video and animation have the power to evoke emotion and encourage desired actions. Impactful video content receives high engagement, attracts leads, and increases brand visibility.
Drive conversions and sales
Based on recent video marketing statistics, 70% of marketing professionals recognize that video converts better than other content mediums. Just by adding a video on a landing page, you can increase conversions by as much as 80% or more. Videos convert better because they get more attention and keep attention longer. And the longer viewers watch your videos, the higher the chance they will make a purchase, sign up to your email list, visit your website, or share your video with their connections.
Great Return on Investment
There’s a common misconception that implementing a video marketing strategy is expensive. However, video marketing comes in all production levels - from minimal spending and using readily available resources to hiring actors and using professional equipment. Video marketing can be achieved many ways, such as using a mobile phone to shoot live videos, utilizing online editing tools, or hiring a creative team to create engaging and captivating animation. The ROI on video marketing is so good that 80% of businesses believe their video investments are well worth it.
At CG Studios, we’ve seen how powerful video and animation are at helping brands achieve their marketing goals. We offer services that include 2D and 3D animation, 3D Modeling, motion graphics, and more. If you’re ready to make a visual impact, contact us at info@CGStudiosLLC.com.