Smartphones have revolutionized the way we communicate and enabled us to stay globally connected. Augmented reality and virtual reality, on the other hand, has transformed the way we use our mobile devices. Since its most significant priority is enhanced interactivity, augmented reality (AR) has reinvented the way we receive information and interact.
Whether it is a high-end game or a mobile application, invoking augmented reality can always enhance the user experience. As for business utilization of AR in mobile apps, companies are now able to unlock enormous opportunities to take your business to a whole new level. What put AR on the scale in a broader way is the gaming sector. When Pokémon Go took the world by storm, everybody noticed how high their user engagement was. Since seeing that having an AR iOS app or Android app will be the future commonplace for everyone who owns a mobile device, mobile developers have been focusing on developing augmented reality apps.
Keep reading to find out more about the benefits of using augmented reality in business apps to deliver unique and top-notch customer experiences.
Benefits of Using AR in Business Apps
Capabilities that AR brings to the table helps companies address their business requirements much better. In a nutshell, augmented reality is a blend of the virtual and physical world with real-life elements. The computer-generated perceptual information gets augmented to render quite immersive and one-of-a-kind experiences, with information that can be in the form of graphics, video, animation, sound, and more. Thanks to its extensive marketing and educative potential, AR apps can accelerate various business operations through:
Unique user experiences
Improving brand image and awareness
Easy visualization. If a customer wants to visualize a certain object in a personalized context, they can do it with an AR app. AR technology allows customers to observe an object under all its seams and modify its characteristics, such as color or size. It helps end customers to connect with the benefits of your products instantly.
Unique user experiences. With your business AR app installed on their phone, your customers can make better purchase decisions anytime and anywhere, which is especially valuable in situations where users are self-reliant.
Improving brand image and awareness. The world is becoming increasingly digital and interconnected, and what drives business progress today are technological innovations. People like technology and convenience that innovative mobile applications bring. A company that chooses to use AR apps can gain a significant competitive advantage in terms of raising brand awareness (which helps to attract new customers).
Improved information. Augmented reality apps can provide additional information on the material, space, or product in real-time. Consumers can also get relevant information about the product’s availability, use, characteristics, and more.
Competitive differentiation. AR apps are a new way of differentiating the business from its competitors, communicating and introducing a new service, and reaching a more technophile audience. Also, AR has become an important sales tool because it helps infuse brand proposition in the memory of potential customers.
Improved Engagement of Mobile Users
AR has taken mobile app development and the use of mobile devices to the next level. The mobile AR apps or games are visually enticing enough to engage your users towards your brand or product in a way that it generates larger revenues. The days when companies only had to offer the right products or services are soon to be gone because getting the attention of potential clients has become a decisive part of the digital world of trade. Some of the most renowned AR apps are providing ease of access to people in a way that simplifies the task or job. For example, object recognition and face recognition features can help you make a decision (which is not possible with any other technology).
Let’s take a closer look at object recognition. With an AR-based application, users can identify smart home gadgets and appliances and get detailed information about these devices by just pointing a smartphone camera at them. These types of apps are currently ruling the market and enhancing user experience, and you can consider leveraging this idea for your company’s app.
Businesses dealing with furniture are providing apps with AR features that let clients visualize 3D models of certain pieces of furniture, or a new wall color would look like in their home. This reduces the Interior decorating application is probably the optimum choice for those who want to utilize AR to generate higher business revenues. AR brings opportunities for companies to boost current businesses significantly, in a way that no one could imagine just a few years ago. Advances AR features can instantly attract new customers, and retailers are working on finding new ways to utilize AR to enhance their businesses and their customers’ shopping experience.
Augmented Reality Helps Increase In-Store Sales
When navigating new outdoor destinations, most people rely on Google Maps, Apple’s Maps app, or other mapping services. However, indoor navigation comes with problems that require a somewhat different solution – and augmented reality can help. Indoor navigation AR app can help users find their way in shopping malls, warehouses, airports, large office buildings, factories, etc. For example, your AR business app can help mall visitors find the quickest route to your shop. Indoor navigation can increase the productivity of warehouse, factory, or office staff, and can be integrated with security software to restrict access to certain areas.
AR is transforming retail. If you run a brick-and-mortar store, an AR-based business app will enrich your customers’ shopping experience, making them quicker and more efficient at shopping. Also, thanks to all the product information that your app provides, visitors will have more interactions with your products, which results in better brand awareness and increased conversion rates.
For example, American Apparel enhanced their in-store experience with an augmented reality app that displays customer reviews, provides info on the availability of different styles and colors, stock levels, etc. Online retailers who don’t own physical stores can overcome the disadvantage of not having a showroom by creating AR catalogs. Click-and-pay with a mobile device camera can transform business as well, especially if you are operating in the logistics and hardware sector because it can help avoid mundane but necessary paperwork and administration.
Augmented Reality for Remote Collaboration and Assistance
The best example of the use of AR for remote collaboration and assistance is when a customer must fix a piece of equipment urgently. By using an AR business app, clients can pinpoint possible issues by using virtual marks in AR space and call maintenance technicians to remotely inspect the problematic piece of equipment in real-time.
Augmented reality is more and more used in the real world, and that might translate into cyber security. With the rise of cyber security threats and attacks, AR is perceived as a natural fit for cyber security collaboration, assistance, and training because it can help get the next generation of cyber security professionals educated and involved early on.
Innovative and out-of-the-box solutions that leave a strong impression on users always influence the market. With augmented reality in your business app, you will provide a unique customer experience that will create hype around your brand and add an advantage from a business perspective.
Augmented Reality Apps in a Changing Business Landscape
There has always been a gap between the physical and virtual worlds and augmented reality has managed to bridge it. It has already penetrated into our daily lives, and its popularity is the result of obvious advantages that business owners, mobile app development companies, and customers have recognized and discovered when using it. AR already serves as a new method for digital marketing campaigns that customers are more likely to engage with. The use of interactive AR content will also affect social media, leading to the use of more interactive content (moving from 2D to 3D). More attention will be paid toward data visualization, and it’s essential to understand that augmented reality and data analytics can build off one another in so many ways. For example, you will be able to detect anomalies in sales trends (thanks to artificial intelligence) and take action if your sales momentum is slowing down.
Just like other emerging technologies, AR is still not perfected and has lots of room for optimization and improvement. However, the latest breakthroughs in the applicability and affordability of augmented reality tech have accelerated the rate of adoption. The upcoming digital transformation of business will be driven by AR and VR technologies. Today, enterprise mobility is considered to be at the forefront for all businesses (regardless of their size, scalability, or mobile).
A company that chooses to add augmented reality into its business app will get the upper hand to gain better visibility into their business. AR business application would bring your communication with clients to a new level, so even the highest AR app development cost would pay off and is justified. By the end of 2023, the augmented and virtual reality industry is expected to top at $160 billion and turn into one of the major mobile development areas. To get all the advantages from this technology, hire expert augmented reality app developers to help you blur the lines between the digital and physical shopping and customer experience.
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