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Understanding the Different Types of Animated Video

The preference for visual content has caused a shift towards video marketing. However, with more and more marketers getting on board with video, the competition to be heard above all the noise becomes increasingly fierce.


Animated video is now being touted as the key to gaining more viewer attention, bringing complex concepts to life, and offering a level of entertainment that connects you with audiences.


If you’re planning on including animated video in your content marketing strategy, you should know there are now many types of animation. Here are five types of animated video to consider for your marketing:


1. Traditional Animation

Traditional or classic animation involves a technique in which each frame is hand-drawn. Traditional animation was used before computer animation. The illusion of movement is created by running multiple separate frames consecutively. Just a minute of traditional animation means thousands of frames. The whole process is quite grueling, making the genre of traditional animation highly respected and impressive.


2. 2D Animation

2D animation involves the creation of two-dimensional or vector-based characters and backgrounds. Traditionally, 2D drawings were drawn by hand. Today, most 2D animation is done on computer software. As a flat type of animation, 2D animation is ideal for creating characters to play out a script. It is widely used in media, education, marketing, and advertising.


3. 3D Animation

With three-dimensional (3D) animation, objects can be rotated and viewed like real objects. They appear realistic because animators use textures, lighting, and shadows. Characters and backgrounds are created in a three-dimensional space, making it easy for animators to change camera angles. Because 3D animation is computer-generated imagery, animators can achieve high levels of detailing and simulate realistic movements. 3D animation is widely used in the same areas as 2D animation, but it can also be seen extensively in entertainment, gaming, simulations, manufacturing, architecture, and engineering.


4. Whiteboard Animation

Whiteboard animation’s popularity is rising in marketing because of its minimalistic aesthetic. Stories are told using drawings on a whiteboard, giving the audience the perception that the video is drawing itself. Whiteboard animation is more of a video style and uses processes like time-lapse or stop motion. Because whiteboard animations are uncluttered with the purpose to express a message clearly, it’s ideal for explainer videos, educational presentations, and product demos.


5. Motion Graphics

Motion graphics is a genre of animation that combines animation and graphic design. Animated texts and graphics are major components that work well with voiceovers, sound effects, and music. Because motion graphics typically feature shapes, text, or objects in motion, they’re ideal for communicating your message, storytelling, and bringing your branding to life. This is why you’ll often see motion graphics in explainer videos, social videos, traditional and digital ads, and sales collateral.


The beauty of animation is that it’s relatively cheap to produce. Do you want to see some animated videos in action? CG Studios was founded in 1991 to produce high-quality, creative animation. Over 28 years, we’ve collaborated with global brands, small and medium businesses, and start-ups alike for their video and animation needs. For exceptional video content, check out our Featured Work.


To learn more, contact us at info@CGStudiosLLC.com or call us at 314-743-1050.

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