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How to Build Your Brand with Animation

To succeed in today’s business environment, you need to adopt modern marketing strategies and abandon salesy tactics that aren’t as effective as they once were. Overselling can drive consumers away.


To increase the value of your company and acquire more customers, you need to build a strong, identifiable brand. Your brand represents your reputation, and it defines people’s perception of everything from your logo to your customer service and values. Essentially, branding encompasses all actions you take to shape your brand. Branding helps you build a recognizable name, stand out from the competition, and establish a connection between you and your audience. The better your branding, the more effective your marketing.


One of the best ways to build a brand that resonates with your audience is to use animation to market yourself. Here are some tips on how you can use animated video to improve your branding:


Create Animated Characters Using a Buyer Persona

Having a detailed representation of your audience allows you to create animated characters with whom your viewers can identify. By doing your research and identifying the characteristics and preferences of your average customer, you can create an animated character and a relatable storyline.


Integrate Your Brand’s Colors and Style

Define your brand identity by applying your brand colors and style to your animations. Use your brand’s colors, typography, and voice consistently in your animated videos to imprint all the elements of your brand in your audience’s minds. The goal is to make your brand memorable and easy for potential customers to recall when they think of products or services you offer.


Choose the Right Animated Video Style to Communicate Your Brand Message

The animated video style you choose also reveals a lot about your brand personality. Animation styles include traditional animation, 2D animation, 3D animation, motion graphics, whiteboard, stop motion, and so on. To determine the type of video animation to use, decide the message you want to convey. For example, complex ideas are best communicated in simple, digestible ways which motion graphics and whiteboard animations can achieve. 2D and 3D animations are ideal for marketing and promotional videos and explainer videos.


Promote Your Animations on Your Social Channels

By including your animated videos in your social marketing strategy, you widen your brand’s reach. Posting your animations on social media helps you spread your voice, multiply your reach, increase engagement, and convey the values of your brand. Short but engaging animations are best for social channels. According to a study by BuzzSumo, the optimal length of a Facebook video is between 3 minutes and 3 minutes and 20 seconds.


Videos on Instagram shouldn’t be more than 60 seconds long due to time limits. But while Instagram has video length limits, studies show that the most popular videos were 26 seconds long on average. This has a lot to do with the human attention span and how our brains process visual content.


Do you want to learn more about how to leverage animations to build your brand? Let’s continue the conversation by emailing info@CGStudiosLLC.com or calling 314-743-1050.

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