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How Can Businesses Use Augmented Reality to Add Value?

In science fiction, having a digital information overlay on the real world has been known for a long time. Now, tech and business experts and visionaries claim that augmented reality (AR) is about to revolutionize business. Innovators are exploring the business roles and relevance that AR can play in customer experiences and interactions and workforce enablement. Technology keeps revolutionizing the way we live and work, allowing us to lead more efficient and easier lives. In that journey, augmented reality is the next step, and it is emerging as one of the most important drivers of the tech economy. AR smart glasses, headsets, and apps hold the promise to add value to almost every industry – from industrial manufacturing to retail to creative.

The AR market is expected to grow from $10.7 bn in 2019 to $72 bn by 2024. In the current market scenario, the healthcare sector has one of the most practical and important applications of AR. As consumers are becoming more receptive to immersive AR experiences, companies are giving their best to find appropriate use cases.

After closely watching the AR space and following the rising trends, we decided to show you several ways that businesses can apply AR to drive their digital transformation and change the way they operate.

Manufacturing and Logistics

Complex assembly, quality control, product development, repair and maintenance, training, and logistics are all fields that can benefit from AR implementation. Employees in warehouses need to multitask to manage regular duties and orders. With AR technology, those workers can get real-time information from a connected system about where a particular product is located and the fastest route to get to it. It allows warehouse workers to work at a faster pace and reduce the number of errors. You will be able to simultaneously scan several items and register the entire process.


AR applications can be used on any smartphone or tablet to enhance the shopping experience for customers. You can create a shopping environment, whether you run an online or brick-and-mortar store. For example, Marxent created an iPad-based app for Harley-Davidson that provides a virtual shopping experience. Their customers can try out lights, seats, body types, and other options for a custom motorcycle design. If you operate an e-commerce-only business, you can leverage AR technology to create a 3D shop that replicates the traditional shopping experience. Your customers will not only look at content but also interact with it, which improves customer experience and satisfaction and reduces returns.

Creative, Design and Modeling

Some of the markets positively impacted by the introduction of AR are those in the creative and design spaces. Developing AR apps that enable companies to superimpose their 3D models onto a physical object or into physical space will help deliver stronger marketing material and give a boost in driving sales. CAD modelers and artists will get better means to render models in a 3D space for better presentation and easier workflow. Rather than creating prototypes (which can be costly), clients can get an AR experience that allows them to understand the impact of proposed new products. AR can be very beneficial in early-stage product development and design, giving a more precise view of the form and functionality of the product to designers.


To add a new dimension to digital marketing, companies are developing graphics and animations that are superimposed with real-world scenes. Thanks to the try-before-you-buy approach that has become possible thanks to AR technology, customers can see how products will actually be used. Also, it offers the opportunity to improve and deepen the experience of digital storytelling. All this is a perfect example of augmented reality in marketing and how it makes things more efficient.

AR is one of the top marketing trends that is expected to redefine the sector and grow by following the mainstream push for consumer augmented and mixed reality hardware. In social media marketing, we have seen platforms like Snapchat, Instagram, and Messenger offering AR features of filters. AR will offer a multitude of opportunities to create content specific to your brand. To incorporate AR content ads and posts into your social media marketing strategy, you will have to redefine your content strategies to make the user experience more multifaceted and interactive.


AR technology allows contractors and engineers to build the right building at the first attempt. Also, it helps to improve various aspects of the whole construction process, and many advanced construction companies are using AR in construction modeling to save money and time. By utilizing an immersive AR solution in architecture and construction projects involves creating and placing a 3D model of a building design onto an existing physical space via mobile devices. Construction engineers can use AR to demonstrate proposed innovations and modifications to investors, troubleshoot design flaws early on in the process, and try different designs and model data.

Repair and Maintenance

With the help of mobile applications, we can avoid the challenges of understanding difficult instruction manuals and get a unique user experience we could have only dreamed of a few years ago. The first mainstream automobile maker to launch an AR owner’s manual is Hyundai. With just a tablet or smartphone, customers can now get how-to guidance for vehicle features, maintenance, and repairs. Their app contains dozens of informational guides, 3D overlay images that appear when you scan a certain area of your vehicle, and numerous how-to videos. Thanks to AR, even inexperienced people can identify issues and follow step-by-step instructions (with AR overlays) to perform repairs. This reduces associated costs and downtime, ultimately leading to improved customer satisfaction.

Employee Training

Companies prefer AR, VR, and mixed reality technology for education processes and hands-on training. For example, staff in the hospitality industry is instructed on how to complete their duties properly. In manufacturing, factory workers use AR to trial equipment maintenance without any risk. Your company technicians can launch virtual demonstrations from their devices and see how to perform a task, such as installing different parts of a machine, in an AR overlay on top of the real-life physical machine. The technology reduces the need to read manuals, increasing accuracy and efficiency on the first use.

Both training and education are perfect for utilizing augmented reality to encourage the completion of online training and education training and programs.

The business value of augmented reality technology is almost without limits. Both augmented and virtual reality are already bringing game-changing benefits to companies. AR technologies allow users to process digital and physical simultaneously. It eliminates the need to mentally bridge these two worlds, improving our ability to accurately and rapidly absorb information, make information-driven decisions, and execute tasks efficiently and quickly.

What your business needs to utilize AR, VR, or mixed reality are hardware and skilled augmented reality app developers. The current use of AR glasses in convincing more and more businesses to hop on board. The widespread usage of AR is still inaccessible for the general public, but AR glasses have already found areas to develop, operate, and grow. If you are looking for providers of smart glasses, you may want to look at Microsoft’s HoloLens, Google Glass, Sony, Vuzix, Epson, and Samsung. Furthermore, to utilize the power of AR in your business, besides hardware, AR software engineering also plays a critical role.

Some experts believe that augmented reality and virtual reality devices of the future will provide well-designed, accessible, and personalized experiences. Soon, we are going to see improved AR glasses with such capabilities that they will become an alternative to our smartphones.

CG Studios provide creative direction to produce effective advertising, event, or training content, website content, social media channels, television, and more. Out services include motion graphics, 3D modeling, 2D and 3D animation, and more. Subscribe to our newsletter to receive the latest news from CG Studios.

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