If video is king and now reigns supreme over all other forms of content, then why do at least 23% of marketers still refuse to use video marketing? Some blame it on the lack of time and funds.
However, we believe that the biggest reason why some brands have not yet implemented video in their content marketing strategies is due to their lack of understanding on just how powerful video is at helping businesses achieve their marketing goals. Here are 10 statistics that will get you on board with video:
1. 54% of consumers want to see more video content from the brands they support.
The demand for more video is rising as consumers continue to prefer video over other forms of content. After all, visual formats are engaging, entertaining, and easier to consume.
2. 90% of viewers agree that product videos help them make purchasing decisions.
Businesses can convey to their audience what their products can do. When presented in video format, consumers gain a better understanding of the product by seeing all its aspects and angles – almost as if they were seeing it in person.
3. 66% of consumers prefer to learn about a new product or service by watching a video.
As if this statistic weren’t impressive enough, it’s further broken down that only 15% prefer to learn about a product through text-based articles, while 3% prefer ebooks and manuals.
4. 85% of Facebook videos are viewed with the sound off.
While Facebook videos autoplay, the sound is muted by default and the audio doesn’t come on until you click the video. It was designed this way to save viewers the embarrassment of being caught watching a video or letting bystanders discover what they’re watching. While audio quality is crucial to the overall video, this statistic proves how important it is to focus on the visual aspect of the video. Ensure that its imagery is captivating and is just as effective with closed captioning.
5. 60% of viewers will stop watching a video within 2 minutes.
Short-form videos should be part of your content strategy. Short attention spans mean video content creators need to keep their audiences engaged within the first few seconds of the video if they want to get their message across.
6. 80% of people can recall an online video ad they viewed in the past month.
Videos are more attention-grabbing and memorable than text or static ads. Regression is common when reading written text, but when it comes to video, people usually have a much longer recollection of the content.
7. A minute of video is worth 1.8 million words.
If a picture paints a thousand words, then a video paints over a million. But unlike an article with a 1.8-million-word count that would take ages to read, a video can be consumed in just a fraction of that time.
8. 76% of businesses claim that video marketing has increased traffic to their website.
Product videos, video testimonials, live video streaming, and explainer videos are the types of video content that drive the most traffic to websites. These types of videos increase awareness, engagement, and click-throughs.
9. Video marketers get 66% more qualified leads per year
Video marketing generated more leads than traditional strategies because videos are responsible for the majority of web traffic.
10. 88% of marketers are satisfied with their video marketing ROI
While a video content strategy will cost money, the high ROI more than justifies the investment. According to an Animoto study, the average ROI of video content on social media is 63%, making it more effective than photography and blog posts.
Want to learn more? CG Studios provides extraordinary creative direction to produce content that is smart, custom made, and effective for advertising, training, events, website content, television, social media channels, and more.
Contact us at info@CGStudiosLLC.com when you want to make an impact!